A Kingdom-Influenced Business Model
When business is understood as stewardship--of people, resources, opportunities, and influence--it becomes the setting where success is no longer measured only by growth or scale, but by faithfulness, impact, and the flourishing of others;
By Joseph J. Bucci —— Bio and Archives--April 25, 2026
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In his book Excellence Wins, Horst Schulze, the cofounder and former president of the RitzCarlton Hotel Company, summarizes his philosophy of business with a simple but captivating phrase: “We are ladies and gentlemen serving ladies and gentlemen” (Schulze, 2019). For Schulze, this was not a branding slogan or customer service tactic, but a statement about human dignity, professionalism and motivation (Bardessono, 2015). Every employee, regardless of role, was to grasp that they themselves were worthy of respect, and every guest was to be treated just the same. Profit mattered, but it was not the reason the enterprise existed. Profit was the outcome of pursuing excellence in service (Schulze, 2019).
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