WhatFinger

Generation skeptical

Authenticity is not a branding strategy of public relations; it is a survival strategy and a major wakeup call


A News Literacy Project (NLP) report lands like a brick: 84% of teenagers think journalism is a con, a carnival game where spin wins every prize. Only nine percent muster anything nice to say, while the remaining seven percent stare at the floor and pretend the question was for someone else.

They overwhelmingly judged journalists as “skilled at lying and deceiving than informing the public.” Half of those polled accused journalists “make up details,” while nearly two-thirds insisted that photos and videos are taken “out of context.”

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